DENVER – Adams County Economic Development (ACED) welcomes Janet Fritz (link to photo) as its new director of marketing and communications.
Fritz is an experienced place marketing professional, having led marketing efforts at the Metro Denver Economic Development Corp. (Metro Denver EDC) and Jefferson County Economic Development Corp. during the past 20 years.
In her new role, Fritz is responsible for ACED’s overall marketing objectives. She will be tasked with developing new branding and digital marketing initiatives to expand Adams County’s recognition and reach as a premier location for growing companies and talented workers. She will also assist with economic development activities such as the organization’s Site Selection Summit taking place July 17-19, 2018.
“As we promote the many business assets of Adams County, an innovative and focused marketing strategy is imperative,” said Barry Gore, President/CEO of ACED. “Janet is well recognized in the area for implementing campaigns that capture the attention of business decision makers. We’re excited to have her on board at ACED.”
At the Metro Denver EDC, Fritz established the region’s economic development brand “Energetic Bodies. Energetic Minds.” and led online marketing efforts regarded as best practices by her economic development peers across the country. She also created a regional digital ambassador program during her tenure there and managed public relations outreach that garnered top-tier placements touting the region in business outlets such as The New York Times, The Wall Street Journal and CNBC.
Fritz is a South Dakota native with a bachelor’s degree in Mass Communications/Journalism from Black Hills State University. In her free time, she enjoys Colorado’s outdoors, home improvement and experiencing the region’s cultural amenities.
About Adams County Economic Development (ACED)
ACED is a 501(c) 6 public/private, nonprofit, full-service economic development agency serving Adams County, its ten municipalities, more than 10,100 businesses, and more than 520,000 residents. ACED is committed to attracting and retaining primary employers by offering support in business development, workforce development, and real estate opportunities in order to create a pro-business community.
About Adams County
Adams County, located in the northeastern quadrant of the Metro Denver Region, offers a rich diversity of communities, lifestyle, employment, and business opportunities. It surrounds the Denver International Airport on three sides, and is served by multiple highways and two railroads. Major employment sectors include aerospace and aviation, healthcare and life sciences, energy, logistics, manufacturing, and wholesale/trade. Boasting diverse housing opportunities, a highly educated workforce, and close proximity to the region’s major colleges, universities and research facilities, Adams County offers a strong pro-business climate and outstanding quality of life for employees and companies.